William McDonough

Well, that’s a pretty soul destroying read:

It’s hard not to wonder, even with Al Gore’s Hollywood engine behind him, whether this is really the man to lead the next industrial revolution. Or whether, as McDonough says, rising with a gasp, “there’s an easier way to do this.”

It’s always rough when someone that you think (and really i do still think he’s a visionary) turns out to be, in his own words, capable of running a hardware store, and not much more.

To get some idea of what he’s like in full flow have a watch of this, from back in the year 2000 @ Bioneers. No doubt some of you will be sick of me recommending that video, but for me it really does ask all the right questions and give the right answers. Shame he’s proving incapable of the magnanimity required to implement.