Personalization (Hobson’s Choice?)

Straight from the horses mouth:

“Doubts have been raised over whether personalisation to this extent is even desirable for society. There’s a fear that filters will become so narrow, we’ll wind up living in a bubble of our own prejudice,” said Schmidt.

“In practical terms – what’s the alternative?” he then asked. “Without some form of filtering, we would drown in information. So the real question is, if not personalisation, what kind of filtering should we have? The nanny model where someone else has the power to dictate what you should and shouldn’t see? Or the lucky dip model where things are plucked out at random? To my mind, both these alternatives to personalisation are far worse.”

— Eric Schmidt, MacTagart Lecture, 2011.

How about doing the responsible thing, not assuming that you always know best, and giving control back to the user? It’s a struggle to see how what G is doing now isn’t exactly the “nanny model”, as they are using their “power to dictate what you should and shouldn’t see”.

Anyway, nice job presenting a false dichotomy Eric. It’s understood that PageRank, on it’s own, is no longer enough to please your customers, but does that mean that it shouldn’t be available as an option to the minions?

Advertisements

2 thoughts on “Personalization (Hobson’s Choice?)

  1. Hello Web Admin, I noticed that your On-Page SEO is not that great, for one you do not use all three H tags in your post, also I notice that you are not using bold or italics properly in your SEO optimization. On-Page SEO means more now than ever since the new Google update: Panda. No longer are backlinks and simply pinging or sending out a RSS feed the key to getting Google PageRank or Alexa Rankings, You now NEED On-Page SEO. So what is good On-Page SEO?First your keyword must appear in the title.Then it must appear in the URL.You have to optimize your keyword and make sure that it has a nice keyword density of 3-5% in your article with relevant LSI (Latent Semantic Indexing). Then you should spread all H1,H2,H3 tags in your article.Your Keyword should appear in your first paragraph and in the last sentence of the page. You should have relevant usage of Bold and italics of your keyword.There should be one internal link to a page on your blog and you should have one image with an alt tag that has your keyword….wait there’s even more Now what if i told you there was a simple WordPress plugin that does all the On-Page SEO, and automatically for you? That’s right AUTOMATICALLY, just watch this 4minute video for more information at. WordPress Seo Plugin

Wise words...

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s